Google Ad Grants Track
Turn Google’s $10K per month ad credit into real traffic, leads, and donations for nonprofits.
Most Google Ad Grants accounts sit idle or get suspended. The problem is never the grant. The problem is weak setup, weak tracking, and weak strategy. This track turns you into a Google Ad Grants specialist who can keep accounts compliant, spend at scale, and drive outcomes that boards respect.
Who this is for
You want to manage Google Ad Grants accounts for nonprofits as a specialist or agency partner.
You already run Google Ads and want to master the unique rules of Grants.
You work inside a nonprofit and want that $10K per month to finally produce real results.
What you will learn
Google Ad Grants, truth and reality
What Google Ad Grants really is and what it is not.
Why most accounts fail or stay dormant.
Grants versus paid ads, key differences.
Real success benchmarks, click through rate, spend, conversions.
Eligibility, Approval, Setup
Nonprofit eligibility and verification traps.
Website requirements that actually matter.
Step by step application flow.
Post approval setup, GA4 and basic conversions.
Rules, Policies, Compliance
Mandatory rules in plain language.
How to hit and keep 5 percent click through rate.
Keywords and practices that trigger suspension.
Conversion tracking requirements that protect the account.
Account Structure that Performs
Campaigns with one clear goal each.
Smart segmentation, brand, programs, services.
Strong ad group structure and match type control.
Structural mistakes that destroy performance.
Keyword Research for Grants
Intent driven keyword research for nonprofits.
How to avoid low click through and low quality score terms.
Smart use of Search Terms reports.
Negative keyword strategy that saves the grant.
Ads That Drive Clicks
Grant compliant copy rules.
Writing ads that pull higher click through.
Proven headline and description patterns.
Simple testing and optimization rhythm.
Ads Extentsions That Matter
Sitelinks that deepen relevance.
Callouts and structured snippets, rules and limits.
How to read extension performance.
Conversion Tracking, Non Negotiable
Why most accounts track the wrong actions.
Conversions that actually matter, leads, donations, key engagements.
GA4 with Google Ads, clean setup.
How to fix broken or inflated tracking.
Landing Pages and User Experience
Message match and Grant compliance.
Speed, mobile experience, and basic UX.
Donation, lead, and awareness pages.
How to read and fix low conversion rates.
Bidding, Bugets, Scaling
Manual CPC versus Smart Bidding in Grants.
How to spend the full $329 per day effectively and safely.
When to use Performance Max for Grants.
How to filter junk traffic and protect quality.
Ongoing Optimization System
Weekly and monthly optimization checklists.
Search term audits and pruning.
Reporting and documentation for leadership.
Suspensions, Recovery, Monetization
How to read warning and suspension emails.
Fast fixes for click through and policy issues.
Reinstatement steps and prevention habits.
How to position yourself as a Grants specialist.
Packages, retainers, and red flag clients.
Trainer: Asim Farooq
Specialist in Google Ads and Microsoft Bing Ads with more than 12 years of hands on PPC experience.
Focused on Return On Investment from search campaigns, with deep experience in conversion driven optimization for clients.
Manages search accounts end to end, including keyword strategy, bidding, ad copy, and detailed performance reporting.
Uses pay per click campaigns to grow brands, increase qualified traffic, and generate measurable online sales for small and mid sized organizations.
Works as a dedicated consultant rather than an agency, giving impact focused organizations close support on their advertising goals.
Brings this experience into Google Ad Grants strategy and management, helping nonprofits turn free ad spend into real outreach, leads, and donations.