Google Ad Grants Masterclass

Discover to turn Google’s $10K per month ad credit into real traffic, leads, and donations for nonprofits.

Apply for Google Ad Grants Masterclass

Use a phone number that works on WhatsApp. Include country code.
Country

Google Ad Grants Masterclass

Google Ad Grants Masterclass

Please share your own Linkedin Profile URL for example https://linkedin.com/in/meetsiddique

Google Ad Grants Masterclass

Google Ad Grants Masterclass

Google Ad Grants Masterclass

Time Committment

Can you commit to regular office schedule.

Punctuality

Can you be on time every workday, without ANY excuses.

Location requirement

This role is remote/office. Can you work from remote/office

Transport

Do you have reliable transport to and from the office

Which best describes you today?

Current job title

Who do you report to, title only

Why are you leaving your current role

Ideal Career Path

In next 12 months, what do you want to be doing

Are you open to managing people later

In the last 12 months, what was your focus?

Now tell us about your strengths

Now tell us about your weakness

Scenario A - account setup and compliance

A nonprofit just got approved for Google Ad Grants. The account has zero campaigns. Walk through your exact first 7 days. Include campaign structure, conversion setup, keyword strategy, and how you will stay compliant with Ad Grants policies.

Scenario B - low impressions and low spend

The account spends only $10 per day and impressions are low. List the top 10 reasons this happens in Ad Grants and your step by step fix. Include what you check first inside the account.

Scenario C - performance drop and account risk

Traffic dropped 60% in 2 weeks. Click through rate is below 5% and conversion rate is down. The nonprofit is worried about losing eligibility. Walk through your diagnosis steps, what you change, and how you recover metrics fast.

Scenario D - conversion tracking is broken

The nonprofit says leads are coming in, however Google Ads shows zero conversions. Explain how you confirm what is broken and how you fix it. Include Google Tag Manager, Google Analytics 4, and what event or goal you would track.

Scenario E - 7 day growth plan with one goal

Goal: 50 donation leads per month or 100 volunteer signups per month. Pick one goal and outline your 7 day plan. Break it into Day 1, Days 2 to 3, Days 4 to 5, Days 6 to 7. Include ads, landing page changes, tracking, and reporting.

Scenario F - CTR compliance pressure

Your overall click through rate drops below 5% across multiple campaigns. Walk through your exact steps to recover fast. Include what you pause, what you rewrite, and how you restructure keywords.

Scenario F - CTR compliance pressure

Your overall click through rate drops below 5% across multiple campaigns. Walk through your exact steps to recover fast. Include what you pause, what you rewrite, and how you restructure keywords.

Scenario G - search terms are messy

Search terms show lots of irrelevant queries and wasted clicks. Explain how you build a negative keyword system. Include your process for weekly cleanup and how you prevent repeats.

Scenario H - landing page kills conversions

Ads get clicks. Conversion rate is weak. Bounce rate is high. Walk through your landing page audit. Include message match, speed, form friction, and the top 5 changes you would make first.

Scenario I - ads keep getting disapproved

Your overall click through rate drops below 5% across multiple campaigns. Walk through your exact steps to recover fast. Include what you pause, what you rewrite, and how you restructure keywords.

Scenario J - location strategy for a local nonprofit

The nonprofit serves one metro area. Leads are coming from outside the service area. Walk through your targeting and filtering plan. Include location settings, keywords, and landing page language changes.

Scenario K - donation campaign with one page

You need to launch a donation push in 72 hours. You only have one existing donation page and limited creative assets. Outline your campaign structure, keyword groups, ads, and extensions. Include how you improve the donation page without a redesign.

Scenario L - reporting to a board

The board wants a monthly report that proves impact. They care about outcomes, not clicks. What do you report. List your top metrics, your story flow, and how you connect ad spend value to mission results.

Scenario M - brand terms consume the budget

Branded keywords are taking most of the spend. Leadership wants more new donors and volunteers. Explain how you rebalance budgets and campaigns. Include how you protect brand coverage and expand into new intent.

Scenario N - tracking is weak and lead quality is unclear

You see conversions, yet lead quality is mixed and follow up team is frustrated. Describe how you improve tracking and lead quality. Include form fields, thank you page events, and simple qualification signals.

Scenario O - takeover audit of a messy account

You inherit an Ad Grants account from another agency. Structure is scattered, naming is inconsistent, keywords are broad, tracking is unclear. Walk through your first 14 days. Include your audit checklist, quick wins, and how you rebuild without breaking what already works.

Work Style and Discipline

Rate yourself from 1 to 10

PoorExcellent
PoorExcellent
PoorExcellent
PoorExcellent
PoorExcellent

Work Tracking

How do you track your work daily

When you miss a target, what do you do same day

Compensation(Salary, Bonus)

Minimum 3 Reference Check Requirement

We require 3 professional references. Include LinkedIn links for each reference. Missing details means we will not review your application.

Reference#1

Reference#2

Reference#3

Integrity

Clear
NEXT

Most Google Ad Grants accounts sit idle or get suspended. The problem is never the grant. The problem is weak setup, weak tracking, and weak strategy. This track turns you into a Google Ad Grants specialist who can keep accounts compliant, spend at scale, and drive outcomes that boards respect.

Who this is for

  • You want to manage Google Ad Grants accounts for nonprofits as a specialist or agency partner.

  • You already run Google Ads and want to master the unique rules of Grants.

  • You work inside a nonprofit and want that $10K per month to finally produce real results.

What you will learn

Google Ad Grants, truth and reality

  • What Google Ad Grants really is and what it is not.

  • Why most accounts fail or stay dormant.

  • Grants versus paid ads, key differences.

  • Real success benchmarks, click through rate, spend, conversions.

Eligibility, Approval, Setup

  • Nonprofit eligibility and verification traps.

  • Website requirements that actually matter.

  • Step by step application flow.

  • Post approval setup, GA4 and basic conversions.

Rules, Policies, Compliance

  • Mandatory rules in plain language.

  • How to hit and keep 5 percent click through rate.

  • Keywords and practices that trigger suspension.

  • Conversion tracking requirements that protect the account.

Account Structure that Performs

  • Campaigns with one clear goal each.

  • Smart segmentation, brand, programs, services.

  • Strong ad group structure and match type control.

  • Structural mistakes that destroy performance.

Keyword Research for Grants

  • Intent driven keyword research for nonprofits.

  • How to avoid low click through and low quality score terms.

  • Smart use of Search Terms reports.

  • Negative keyword strategy that saves the grant.

Ads That Drive Clicks

  • Grant compliant copy rules.

  • Writing ads that pull higher click through.

  • Proven headline and description patterns.

  • Simple testing and optimization rhythm.

Ads Extentsions That Matter

  • Sitelinks that deepen relevance.

  • Callouts and structured snippets, rules and limits.

  • How to read extension performance.

Conversion Tracking, Non Negotiable

  • Why most accounts track the wrong actions.

  • Conversions that actually matter, leads, donations, key engagements.

  • GA4 with Google Ads, clean setup.

  • How to fix broken or inflated tracking.

Landing Pages and User Experience

  • Message match and Grant compliance.

  • Speed, mobile experience, and basic UX.

  • Donation, lead, and awareness pages.

  • How to read and fix low conversion rates.

Bidding, Bugets, Scaling

  • Manual CPC versus Smart Bidding in Grants.

  • How to spend the full $329 per day effectively and safely.

  • When to use Performance Max for Grants.

  • How to filter junk traffic and protect quality.

Ongoing Optimization System

  • Weekly and monthly optimization checklists.

  • Search term audits and pruning.

  • Reporting and documentation for leadership.

Suspensions, Recovery, Monetization

  • How to read warning and suspension emails.

  • Fast fixes for click through and policy issues.

  • Reinstatement steps and prevention habits.

  • How to position yourself as a Grants specialist.

  • Packages, retainers, and red flag clients.

Trainer: Asim Farooq

  • Specialist in Google Ads and Microsoft Bing Ads with more than 12 years of hands on PPC experience.

  • Focused on Return On Investment from search campaigns, with deep experience in conversion driven optimization for clients.

  • Manages search accounts end to end, including keyword strategy, bidding, ad copy, and detailed performance reporting.

  • Uses pay per click campaigns to grow brands, increase qualified traffic, and generate measurable online sales for small and mid sized organizations.

  • Works as a dedicated consultant rather than an agency, giving impact focused organizations close support on their advertising goals.

  • Brings this experience into Google Ad Grants strategy and management, helping nonprofits turn free ad spend into real outreach, leads, and donations.

Apply for Google Ad Grants Masterclass

Use a phone number that works on WhatsApp. Include country code.
Country

Google Ad Grants Masterclass

Google Ad Grants Masterclass

Please share your own Linkedin Profile URL for example https://linkedin.com/in/meetsiddique

Google Ad Grants Masterclass

Google Ad Grants Masterclass

Google Ad Grants Masterclass

Time Committment

Can you commit to regular office schedule.

Punctuality

Can you be on time every workday, without ANY excuses.

Location requirement

This role is remote/office. Can you work from remote/office

Transport

Do you have reliable transport to and from the office

Which best describes you today?

Current job title

Who do you report to, title only

Why are you leaving your current role

Ideal Career Path

In next 12 months, what do you want to be doing

Are you open to managing people later

In the last 12 months, what was your focus?

Now tell us about your strengths

Now tell us about your weakness

Scenario A - account setup and compliance

A nonprofit just got approved for Google Ad Grants. The account has zero campaigns. Walk through your exact first 7 days. Include campaign structure, conversion setup, keyword strategy, and how you will stay compliant with Ad Grants policies.

Scenario B - low impressions and low spend

The account spends only $10 per day and impressions are low. List the top 10 reasons this happens in Ad Grants and your step by step fix. Include what you check first inside the account.

Scenario C - performance drop and account risk

Traffic dropped 60% in 2 weeks. Click through rate is below 5% and conversion rate is down. The nonprofit is worried about losing eligibility. Walk through your diagnosis steps, what you change, and how you recover metrics fast.

Scenario D - conversion tracking is broken

The nonprofit says leads are coming in, however Google Ads shows zero conversions. Explain how you confirm what is broken and how you fix it. Include Google Tag Manager, Google Analytics 4, and what event or goal you would track.

Scenario E - 7 day growth plan with one goal

Goal: 50 donation leads per month or 100 volunteer signups per month. Pick one goal and outline your 7 day plan. Break it into Day 1, Days 2 to 3, Days 4 to 5, Days 6 to 7. Include ads, landing page changes, tracking, and reporting.

Scenario F - CTR compliance pressure

Your overall click through rate drops below 5% across multiple campaigns. Walk through your exact steps to recover fast. Include what you pause, what you rewrite, and how you restructure keywords.

Scenario F - CTR compliance pressure

Your overall click through rate drops below 5% across multiple campaigns. Walk through your exact steps to recover fast. Include what you pause, what you rewrite, and how you restructure keywords.

Scenario G - search terms are messy

Search terms show lots of irrelevant queries and wasted clicks. Explain how you build a negative keyword system. Include your process for weekly cleanup and how you prevent repeats.

Scenario H - landing page kills conversions

Ads get clicks. Conversion rate is weak. Bounce rate is high. Walk through your landing page audit. Include message match, speed, form friction, and the top 5 changes you would make first.

Scenario I - ads keep getting disapproved

Your overall click through rate drops below 5% across multiple campaigns. Walk through your exact steps to recover fast. Include what you pause, what you rewrite, and how you restructure keywords.

Scenario J - location strategy for a local nonprofit

The nonprofit serves one metro area. Leads are coming from outside the service area. Walk through your targeting and filtering plan. Include location settings, keywords, and landing page language changes.

Scenario K - donation campaign with one page

You need to launch a donation push in 72 hours. You only have one existing donation page and limited creative assets. Outline your campaign structure, keyword groups, ads, and extensions. Include how you improve the donation page without a redesign.

Scenario L - reporting to a board

The board wants a monthly report that proves impact. They care about outcomes, not clicks. What do you report. List your top metrics, your story flow, and how you connect ad spend value to mission results.

Scenario M - brand terms consume the budget

Branded keywords are taking most of the spend. Leadership wants more new donors and volunteers. Explain how you rebalance budgets and campaigns. Include how you protect brand coverage and expand into new intent.

Scenario N - tracking is weak and lead quality is unclear

You see conversions, yet lead quality is mixed and follow up team is frustrated. Describe how you improve tracking and lead quality. Include form fields, thank you page events, and simple qualification signals.

Scenario O - takeover audit of a messy account

You inherit an Ad Grants account from another agency. Structure is scattered, naming is inconsistent, keywords are broad, tracking is unclear. Walk through your first 14 days. Include your audit checklist, quick wins, and how you rebuild without breaking what already works.

Work Style and Discipline

Rate yourself from 1 to 10

PoorExcellent
PoorExcellent
PoorExcellent
PoorExcellent
PoorExcellent

Work Tracking

How do you track your work daily

When you miss a target, what do you do same day

Compensation(Salary, Bonus)

Minimum 3 Reference Check Requirement

We require 3 professional references. Include LinkedIn links for each reference. Missing details means we will not review your application.

Reference#1

Reference#2

Reference#3

Integrity

Clear
NEXT